Tuesday, September 14, 2010

It'll Tickle Your Innards!

I found out from a recent episode of Mad Men that Mountain Dew used to be advertised as hillbilly joy juice.  It was promoted as “zero proof hillbilly moonshine” when it first came out in the 1940's.  They even had a picture of a hillbilly trying to shoot another hillbilly (next to what looks like an outhouse) on the bottles until the 1970's:


Here is a very early commercial from 1966 featuring hillbillies, turkey-shootin' and a hot cartoon lady for your enjoyment:

I don't have that much to say on the topic, other than I find it interesting how the way you market something can have such an effect on how it is perceived by the public.  These early ads are a far cry from the EXTREME marketing of the 90's and later, but apparently it still tastes the same.  It also makes me wonder if that early marketing actually worked.  Were there that many hillbillies/hillbilly wannabes in the U.S. in the 1960's?  Seems kind of odd to me.

"It'll Tickle Your Innards" vs. "Do the Dew"
Hillbillies vs. Snowboarders
Which one is better?

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