Once it was decided that the Subway design should be the main focus, the owner requested a different color scheme because they wanted something brighter, but not cute. After trying out different color schemes using anywhere from one color to six colors, different patterns, etc., I landed on this color scheme which kept the randomness of the placement of the colors, but still had a coherent look to it.
This design uses a white background and no outlines, and below is a design which uses a black background with an outline around the letters to help them pop.
The black background was the winner of this round, but it is not quite done yet! Tomorrow I will unveil the final design, which will be seen on the storefront sign and print materials when the store opens in July.
Thursday, June 10, 2010
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