Urban Chick, Phase 2

After the first rough designs were sorted through, we were left with the Easter-palate logo and the Subway logo, so I tried a number of different versions of each, because neither I, nor the owner, felt we had the final design yet.

One thing I tried was an inverted version of the Easter-palate logo with brighter colors to get the image above.

A request I had was to play up either the "chic" or "ur chic" in the Subway designs.  I tried a number of different ways of accomplishing this, including using different colors, different fonts, different shapes behind the letters, etc.  Most of them didn't feel like it wasn't the direction we wanted to go.  Here is one of the versions which played up the "ur chic":

One of the side effects of these types of designs was that it also tended to emphasize "bank" more than was desired.

Eventually, the Easter-palate design was thrown out for being a little too cute for what the owner is going for and the Subway design was chosen as the model to use from this point forward.

More to come!