Evolution of a Logo: Creative Filmmakers - Part 3

After a little back and forth, my client ended up choosing the paint splotch/eyelash version of the first logo, and wanted the main logo display to have the text underneath.  Here is the final logo:

I then added the logo in grey to her existing website at www.creativefilmmakers.org

More to come!

Evolution of a Logo: Creative Filmmakers - Part 2

Once my client received the logos I sent from Part 1, she said that she liked the first one (the eye) but that someone she showed it too said it looked remarkably similar to the CBS logo.  Oops!

Too similar to use?  Not sure.  I doubt it is copyright infringement, but I tried altering it to make it a little more unique.  I also wanted to do more with the creative part of the name Creative Filmmakers.  The logo above shows an eye looking through a camera lens, or something along those lines, but it didn't seem quite funky enough for me.  So, I tried these: 

I simply added some eyelashes or something that resembled paint splotches (or the other way around). 

I also tried one more design that was more playful, which I really liked, seen below:

More to come next week!

Evolution of a Logo: Creative Filmmakers - Part 1

A few months ago I wrote a series of posts showing my process from beginning to completion of Urban Chick Boutique's logo. You can view that series of posts here. I received a lot of comments on those posts, so I decided to do it again.

This time my client is a Cleveland-based independent film company, Creative Filmmakers. I have been hired to create a new logo for them, as well as do some work on their website, which can be viewed here.

I like to design logos first in black and white so that they look good if they ever have to be printed without color. Once the core logo is completed, I try adding color and see where it takes me/us.  The client requested something fairly "corporate-looking," but with a bit of "arty"ness to it as well. Below are some of my first attempts at the logo:

For this initial design, I started with a large black circle, drew an eye shape and then subtracted it from the circle.  Next, to make the pupil, I added a smaller black circle inside and subtracted an even smaller white circle from that to finish off the eye.   

This was a second idea I had that plays with an abstract image of a film reel.  It consists of mostly black and white circles as well, and I also used a paintbrush tool for the incomplete circles in the center and on the outside of the reel.

  

This was an example I gave to the client of how the logo would appear next to the name of the company horizontally.  I added a white circle to the A to make a visual connection with the eye logo, as well as to emphasize the word creative.  

This was an example I gave to my client of what the title would look like if we placed it underneath one of the circular logos.  

Finally, just to provide another option for the client, I tried this logo which was simply the name of the company and a mock-up of a film strip, which is made solely of black and white rectangles.  

Please check back later this week for more logo work for Creative Filmmakers.  And please take a look at their work at www.creativefilmmakers.org!

Neighborhood Leadership for Environmental Health!

The past couple weeks I have been working on a website for a non-profit community organization in Cleveland called the Neighborhood Leadership for Environmental Health, or NLEH.  You can view the website at http://www.nleh.org/.

i want! i want!

As you may or may not know, I was a longtime member of a band based in Cincinnati called Walk the Moon.  I am no longer in the band, but they are going strong, and the band is getting ready to throw a big bash to release a long-time-coming album, called i want! i want!, as well as a really sweet music video for the first single, "Anna Sun".  I am doing some of the promo materials for the show and for the band, the first of which is shown below.

Front of flyer

Back of flyer

For more information on the rockin show/video release/cd release, check the band's blog at walkthemoon1.blogspot.com.  You can also listen to their music at www.myspace.com/walkthemoonband.  If you are in the Cincinnati area, you should DEFINITELY plan to go to this party on November 13th.