Wednesday, September 1, 2010

Follow-up to Hidden Message Logos

Please check out this post  before reading below.

Ahhh, Baskin Robbins.  As a child, I had gone to the 31-flavored ice cream parlor and had become accustomed to this logo:


In the past few years, though, the logo has been redesigned and the branding for BR has completely changed.  Upon first glance, I just thought they kept the colors but made it look more whimsical and/or more kid-like.  I hadn't really paid much attention before but yesterday as I drove by a BR store in the Cleve I finally noticed the hidden message in the logo.


Pretty clever, B-Robs.  Pretty clever indeed.  Way to hide "31" in your own initials.

1 comment:

  1. Oh my goodness!! I'd NEVER noticed that. It is clever!!! And also clever of you to catch it. Heeheehee. xoxo!!!

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