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Ahhh, Baskin Robbins. As a child, I had gone to the 31-flavored ice cream parlor and had become accustomed to this logo:
In the past few years, though, the logo has been redesigned and the branding for BR has completely changed. Upon first glance, I just thought they kept the colors but made it look more whimsical and/or more kid-like. I hadn't really paid much attention before but yesterday as I drove by a BR store in the Cleve I finally noticed the hidden message in the logo.
Pretty clever, B-Robs. Pretty clever indeed. Way to hide "31" in your own initials.
Oh my goodness!! I'd NEVER noticed that. It is clever!!! And also clever of you to catch it. Heeheehee. xoxo!!!
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